As promised here is a revamped newsletter:
Some sections will be permanent: Tech (in tech business make no sense to have Founders not tech educated) & Tweet of week.
Also, we will try to tackle specific subjects: this week: The return of the newsletter.
After Facebook recent feed changes and consequently the lost of reach for brands & businesses, people are rediscovering the benefit of owning a customer direct relationship, even if it’s harder to build.
Owning the relation with your leads and your community is a long term key asset.
For too long, we have relied solely on social platforms to reach to our communities or potential customers, mostly out of easiness but certainly also out of laziness.
Today all those efforts are at risk, as algorithmic feeds are becoming an uncontrolled intermediary between us and our potential customers.
Time to own back that relationship.
Hope you enjoy the read and based on what we just said, please help us grow our subscribers base. Think of one of your peer’s founders that can benefit from this newsletter and forward it to her/him.
thanks a lot and enjoy your week