It’s budget time, budget is important as it forces you to prioritize your efforts and investments.
The objective is to find the right balance between run rate, building stronger operations and hitting next round milestones.
I often recommend at pre-seed, even seed to to do your budget exercise without or with very discounted revenues. You are at a time where product market fit matters more than revenues. If you need those revenues to survive the year, you might onboard non core target customers just for the sake of getting the cash on board, and force you to distort you product / customer acquisition to acquire them.
The beginning of a slippery trail.
Doing a budget is a great time to look back at what you have done and plan your ambitions, do it carefully is a great exercise.
A must read for every non tech founder.
Enjoy your week.