This week some focus on Lead generation. Every founder is looking at their revenue growth as a validation of their model but at the early stage, revenue growth is less important than acquiring the right customers: your core target. Having only core target customers will help fine-tune your product road map.
To be able to attract the right customers, founders tend to put their focus on sales but to have a great sales performance, you need to have the right leads to focus on.
That’s why we have added some resources to learn how to excel in a Lead generation.
Well-targeted leads in sizable volume mean acquiring the right customers for your business and so you will get the proper market feedback without the noise from customers who are using your solutions to the wrong reasons.
Well, the tweet from David Sacks summarizes the importance of the lead generation, read the thread
For the rest,
also A better you and Better company section worth the read, check below
One last one: Applications for the 2019 Techstars London program are open now
(any sector, at any stage, and in any country), and you can read Eamon (Techstar London MD & early stage investor ) post here
Enjoy your week.