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Founders tips - Issue #78

Hi, This week some focus on Lead generation. Every founder is looking at their revenue growth as a
Founders tips - Issue #78
By Id4 ventures • Issue #78 • View online
Hi,

This week some focus on Lead generation. Every founder is looking at their revenue growth as a validation of their model but at the early stage, revenue growth is less important than acquiring the right customers: your core target. Having only core target customers will help fine-tune your product road map.
To be able to attract the right customers, founders tend to put their focus on sales but to have a great sales performance, you need to have the right leads to focus on.
That’s why we have added some resources to learn how to excel in a Lead generation.

Well-targeted leads in sizable volume mean acquiring the right customers for your business and so you will get the proper market feedback without the noise from customers who are using your solutions to the wrong reasons.

Well, the tweet from David Sacks summarizes the importance of the lead generation, read the thread.


To Improve your tech section, SEO For Web Engineers: 38 Hard-Earned Lessons and Tips should be shared with the tech team. SEO is an important source of leads.

To finalize the tour, read How to Turn Your Blog Into a Lead Generation Machine to have a view on how to do content marketing.

For the rest,

important funds raising tips for Fred Wilson: Raising A SAFE Or Convertible Note In Between Rounds.

The long read brings an interesting view by Tim O’Reilly on Blitzscaling: The fundamental problem with Silicon Valley’s favorite growth strategy

also A better you and Better company section worth the read, check below

One last one: Applications for the 2019 Techstars London program are open now (any sector, at any stage, and in any country), and you can read Eamon (Techstar London MD & early stage investor ) post here.

Enjoy your week.

In SAAS, Lead generation is key for your growth
David Sacks
Lead gen, not sales, is usually the rate-limiting factor on growth in SaaS startups. Before blaming the sales team, analyze close rates vs pipeline growth. Sales team is responsible for win rates and cycle time. Pipeline growth is multifaceted marketing/product/sales problem.
5:12 AM - 10 Feb 2019
The super simple B2B lead generation strategy proven to double, triple and quadruple brands of all sizes.
How to Turn Your Blog Into a Lead Generation Machine
11 Things You Need to Know Right Now to Increase Sales and Lead Generation [Weekly Roundup]
A better you
The Era of “Move Fast and Break Things” Is Over
A better company
Zero to $1B: 8 Lessons Scaling a Startup – Jonathan Swanson – Medium
Improve your tech
SEO For Web Engineers: 38 Hard-Earned Lessons and Tips
Understand better VCs
Tweet of the week
Aaron Levie
Building a startup is an endless loop of going from one pivot to the next, right about when the last one has finally settled in.
6:42 AM - 10 Feb 2019
The big read of the week end
Tim O'Reilly's argument against Reid Hoffman's "Blitzscaling" — Quartz
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Id4 ventures

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