Hi, This week some focus on Lead generation. Every founder is looking at their revenue growth as a
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February 10 · Issue #78 · View online
Dedicated to early stage Startups
by @ & @
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Hi,
This week some focus on Lead generation. Every founder is looking at their revenue growth as a validation of their model but at the early stage, revenue growth is less important than acquiring the right customers: your core target. Having only core target customers will help fine-tune your product road map. To be able to attract the right customers, founders tend to put their focus on sales but to have a great sales performance, you need to have the right leads to focus on. That’s why we have added some resources to learn how to excel in a Lead generation.
Well-targeted leads in sizable volume mean acquiring the right customers for your business and so you will get the proper market feedback without the noise from customers who are using your solutions to the wrong reasons.
Well, the tweet from David Sacks summarizes the importance of the lead generation, read the thread.
For the rest,
also A better you and Better company section worth the read, check below
One last one: Applications for the 2019 Techstars London program are open now (any sector, at any stage, and in any country), and you can read Eamon (Techstar London MD & early stage investor ) post here.
Enjoy your week.
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Lead gen, not sales, is usually the rate-limiting factor on growth in SaaS startups.
Before blaming the sales team, analyze close rates vs pipeline growth. Sales team is responsible for win rates and cycle time. Pipeline growth is multifaceted marketing/product/sales problem.
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5:12 AM - 10 Feb 2019
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The super simple B2B lead generation strategy proven to double, triple and quadruple brands of all sizes.
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6:42 AM - 10 Feb 2019
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Tim O'Reilly's argument against Reid Hoffman's "Blitzscaling" — Quartz
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