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Founders tips - Issue #84

Founders tips - Issue #84
By Id4 ventures • Issue #84 • View online
First of all, thank you for your feedback. We hope you will like the new format of Founders’ tips. Don’t hesitate to continue to send feedback @
We have better defined categories covering the key aspects of a startup’s life. if you like it, share it with some founder peers.
Enjoy the read, enjoy your week

Founder's read
Eight things I wish I knew when I Started My First Company
Talent management
Sales / Marketing
Cohorts, cohorts, cohorts! – Entrepreneurial Resolutions – Medium
Building Growth: Product, Process, and Team — Reforge
VC's stuff
How to bulletproof your fundraising deck – Point Nine Land – Medium
Improve your tech skills
Tweet of the week
Li Jin
No cumulative charts!
I'd also add:
- For marketplace companies, LTV / CAC should incorporate the acquisition costs for both supply & demand
- LTV / CAC with inconsistent units for numerator and denominator (e.g. LTV of shoppers / CAC of all signups) 🤔
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