Id4 #108: OKRs, Marketing funnel, Growth Function at Early Stage

For early stage companies, Growth makes or breaks the business. With the success of many high growth tech companies, Growth is a function that many companies are looking to establish. Many terms have been used to describe “Growth”: growth hacking, growth marketing, growth product, product-led growth, demand gen, performance marketing…. Growth may mean different things for different companies.

Every quarter, I build a presentation about our business, not for investors or customers, but for my employees. It’s a ton of work. In sharing this practice with others, I’ve found it’s rather…

You will find a Zoom recording of 3 concrete business examples

You probably have several goals for your startup — hiring star talent, being recognized as a top company in your industry, launching a revolutionary product, securing an early stage investment from a…

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