Feb 21, 2021

Id4 #112 Product -led growth, Hidden moats

By Id4 ventures • Issue #112 • View online

Hi,

This week, some reading about Product-led growth and also how time creates hidden moats. All is linked, the better your product appeal to the end user, the more your circle of ambassadors grows, the less churn you have, over time it’s building a hidden moat.

On the portfolio side, a great webinar on How FREE NOW became a data-driven customer service team from our portfolio company Miuros. Worth attending!

Enjoy the read,

The Id4 team.

Articles we liked at Id4 ventures

How Product Analytics Maturity Feeds a Product-Led Startup Strategy | OpenView

Mixpanel’s Hannah Maslar shares indicators that will help you determine whether you’re on the right track.

openviewpartners.com • Share

Notion vc - Notion - B2B Cloud & SaaS Venture Capital

Product-led growth and freemium business models at Futrli, with Hannah Dawson

notion.vc • Share

6 Vital KPIs And Metrics Every Startup Should be Measuring

Startups have many things to focus on, but they can’t forget to track vital key performance indicators and metrics. By tracking metrics, owners and investors have an objective look at the performance of a startup.

bernardmarr.com • Share

Hidden Moats in Consumer Subscription

Buried in Spotify’s S1 is this: “As our User base matures…we believe Premium Churn will continue to trend lower over time.” Why?

www.estromberg.com • Share

From our Startups

Webinar: How FREE NOW(ex mytaxi) became a data-driven customer service team | LinkedIn

“We’re getting everybody to be data-driven and to own their data; we’ve turned managers into analysts and empowered them to do their own digging and drive performance”.

Join us for 30 minutes as we speak to FREE NOW about how they centralized their customer service organization and became a data-driven team! We’ll be discussing: ✅ Centralization ✅ Empowering managers to take control of performance ✅ Sharing knowledge and feedback through smarter QA.

www.linkedin.com • Share

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By Id4 ventures

Dedicated to early stage Startups
by @id4vc

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