Id4 #115: Product Strategy Stack, Product Led Growth, Apple Editors' Choice

Every few years, a new buzzword pops up in the digital marketing space and gets everyone all excited. A few I’ve seen in my time include “digital marketing,” “conversational marketing,” “growth hacking” and “viral loops,” but there’s another hyped-up phrase making the rounds these days: Product-led growth.  Blogs are going up on the subject, and […]

As software has eaten the world, product has become the most important lever for a company’s success. In the past, companies gained a strategic advantage by excelling in supply chains, logistics, manufacturing, and other operational capabilities. Today, companies win or lose based on the quality of their products

Drawing on her experiences building products at Lumosity, Oculus, and Facebook’s New Product Experimentation group, Sunita Mohanty shares a lightweight “jobs-to-be-done” framework for early-stage product teams, along with templates and go-to-market tactics.