Dec 6, 2020

Know How To Sell, Adding Top Down Sales, How to Write Usefully => Id4 #106

By Id4 ventures • Issue #106 • View online

Hi,

End of year ( can we call that a year ?) is approaching, Next year top line will comes with a lot of ifs… so 2 great articles focusing on sales: What To Do If You’re a Startup CEO & You Don’t Know How To Sell and a scale up issue: The “$20M to $500M” Question: Adding Top Down Sales

A great read from Ben Thompson on the The Idea Adoption Curve and very insightful article from Paul Graham on How to Write Usefully

Last but not least great product release from Nordigen introducing free European open banking API. Congrats!!

Enjoy your week,

The Id4 Team.

Articles we liked at Id4 ventures

What To Do If You’re a Startup CEO & You Don’t Know How To Sell | by Hunter Walk | Nov, 2020 | Medium

You’ve heard the expression “All sizzle, no steak?” Or the Texan equivalent of “All hat, no cattle?” [sidenote: it’s weird that cows feature prominently in both of these]. Basically these sayings are…

hunterwalk.medium.com • Share

The "$20M to $500M" Question: Adding Top Down Sales - Andreessen Horowitz

The introduction of top down sales is one of the most important changes a bottom up, product-led startup faces — and only an elite few have made the leap. Get insights and frameworks from the sales & business leaders who helped Atlassian, Dropbox, Gainsight, Github, SendGrid, Slack, Stripe, Twilio, Zendesk, and more.

a16z.com • Share

The Idea Adoption Curve – Stratechery by Ben Thompson

Allow me to take Moore at his word, and apply this model to something rather different than tech B2B marketing: ideas

stratechery.com • Share

How to Write Usefully

What should an essay be? Many people would say persuasive. That’s what a lot of us were taught essays should be. But I think we can aim for something more ambitious: that an essay should be useful.

paulgraham.com • Share

From our Startups

Nordigen introduces free European open banking API – TechCrunch

Latvian fintech startup Nordigen is switching to a freemium model thanks to a free open banking API. Open banking was supposed to democratize access to banking information, but the company believes banking aggregation APIs from Tink or Plaid are too expensive. Instead, Nordigen thinks it can provide a free API to access account information and […]

techcrunch.com • Share

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By Id4 ventures

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by @id4vc

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